The company has been founded by Nirmeen Khalid Khursand in 2024. Apart from an academic background in Textile and Design from the prestigious National College of Arts, Lahore, she has been associated with fashion houses as a Designer and Creative and had gallery management experience with a contemporary art gallery.

"Do Din" translates to transforming the course of your life in just two days. It embodies the belief that you can change your life's trajectory in a short period.

In this creative journey, lies a deep connection to cultural identity and historical values.

Inspired by the rich tapestry and designs of Pakistan's heritage, she envisioned a brand that seamlessly merges tradition with a contemporary perspective. The motifs and references reflect the profound love we all share for our cultural symbols, architectural marvels, and patterns.

More than just clothing, the creative at “Do Din” sets out to create pieces that are admired, and adorned by the ones embracing them into their everyday lives —each garment making a statement, a conduit for self-expression, concealment, and belief in one's authentic self.
Grounded in the roots of South Asia, particularly Pakistan, 'Do Din' celebrates the beauty of composition, where motifs are delicately arranged to empower individuals and evoke a sense of connection with the fabric. Every piece is crafted to be a powerful form of self-expression, a vehicle for individuals to manifest their true selves.

This legacy is created through the enduring principles of embrace, navigate, and compose.